James closed his first acquisition in 10 days with confidence
A Standard report confirmed the fundamentals and gave him the data to move fast.
James Olukoya
Senior engineer turned indie acquirer - London, UK
SaaS
HelpKit
Knowledge base builder for SaaS companies
MRR
$3,800
Multiple: 23.4x
Asking / Final
$95,000
Final: $89,000
Outcome
Acquired
Score: 82/100
AcquiCheck Scores
Overall
82
Financial
88
Code
N/A
Traffic
79
Legal
N/A
The context
James left his senior engineering role at a London fintech to build a portfolio of small SaaS products. HelpKit was his first target: a simple knowledge base tool with $3.8K MRR, listed on Flippa. The price was reasonable, but James had no acquisition experience.
The challenge
As a first-time buyer, James didn't know what to look for beyond the obvious metrics. He needed a framework to evaluate the deal and the confidence to make an offer. Traditional DD services felt overkill for a sub-$100K deal.
What AcquiCheck found
MRR was verified at $3,800 with healthy distribution. No customer represented more than 4% of revenue. Net revenue retention was 104%, indicating slight expansion.
Churn was 2.8% monthly with a clear seasonal pattern: higher in January (annual budget resets) and stable the rest of the year. LTV/CAC ratio was strong at 8.2x.
Traffic was well diversified: 45% organic search, 25% direct, 18% referral from integration partners, 12% content marketing. No single-channel dependency.
Organic traffic had grown 22% year-over-year with a healthy backlink profile. Domain authority of 41 with consistent growth.
The result
The report confirmed what the listing suggested: a solid, predictable small SaaS with good fundamentals. James negotiated a modest $6K discount based on a minor seasonal churn pattern and closed the deal in 10 days. He's since grown MRR to $5,100 by adding integrations with popular helpdesk tools.
“As a first-time buyer, I had no baseline for what 'good' looks like. The report gave me that baseline and the confidence to pull the trigger. Best $299 I've ever spent.”
James Olukoya, Senior engineer turned indie acquirer
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